How Much Should Chocolate-Covered Pretzels and Pretzel Rods Cost?

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Pretzels are a popular snack at both movie theaters and sporting events. And what better way to enhance it than to dip it in chocolate? These two things should be on your list if you are in the industry of selling handcrafted traditional delights. Yet, how much should you charge for chocolate-covered pretzels?

You may charge $24 to $26 per pound of chocolate-covered pretzels, and $1 to $1.50 every piece of big pretzel rod coated in chocolate. This will pay for the ingredients, labor, and packaging. You may charge an extra $0.50 to $1 each piece depending on your toppings.

In this tutorial, we’ll go over the basics of creating chocolate-covered pretzels and pretzel rods, as well as how to properly package them.

How Much to Charge for a Pound of Chocolate Covered Pretzels?

You may create several chocolate-covered pretzels with your own unique spin. Nonetheless, for the sake of this discussion, we shall bake regular chocolate-covered pretzels with sprinkles on top. You will need the following components for this:

  • 48 oz. or 3 lbs. semi-sweet chocolate (48 oz. Ghirardelli semi-sweet chocolate chips cost around $13 to $14).
  • 16 oz. or 1 pound salted micro pretzels or pretzel twists (a one-pound bag of Great Deals mini pretzels costs about $2).
  • Sprinkles in a cup for decorating.

The total cost of the ingredients will be between $16 and $18. You’ll also need transparent cellophane bags or windowed plastic boxes. The latter is a more elegant and attractive option for pretzel packing.

Hence, depending on the cost of the materials and packaging, you should aim to sell one pound of chocolate-covered pretzels for between $22 and $26. This will result in a profit margin of 20-30%, which is a good rate of return.

You may need to charge extra if the pretzels are sent. However, if you want to add other toppings (such as chopped nuts) or cover them in caramel, you may charge about $30 per pound.

  • RELATED: How Much Should You Charge for Chocolate-Dipped Oreos?

How Do You Preserve Chocolate Covered Pretzels?

Sealing chocolate-covered pretzels in an airtight container is the best method to keep them fresh. Even at room temperature, this may keep the snacks fresh and delightful for up to two weeks, probably longer.

If the sticks are not adequately sealed, they will collect moisture and become mushy and squishy. This will significantly lower the quality and worth of your pretzels.

To keep the pretzels, use an airtight container. Instead, put them in a plastic bag and press out all the air. The plastic should then be firmly wrapped so that no air can get in.

Should You Store Chocolate Covered Pretzels in the Fridge?

Pretzels dipped in chocolate, unlike other chocolate-based confections, should not be stored in the refrigerator or freezer. This is due to the sticks becoming moist and losing their crunchy quality. You may use the refrigerator to help the chocolate set faster. But, you should not put them back in after that.

Thankfully, even at room temperature, these goodies have a long shelf life. Hence, instead of keeping them in the fridge or freezer, keep them at room temperature. This is also why it is preferable to offer chocolate pretzels fresh.

How Do You Package Chocolate Covered Pretzels?

There are many ways to package these delectable goodies for delivery. The ideal method to store them is in plastic or cardboard boxes with a clear window. You may buy ready-made boxes or have custom-sized boxes produced to your specifications.

This box is ideal for mailing comparable sweet goodies such as candy apples, cookies, and so on. These boxes may be rather pricey. Nonetheless, they may significantly increase the attraction of your items.

Instead, transparent cellophane bags are a less expensive choice. These bags are better suited for pretzel rod packing. You can also acquire a bag big enough to hold a pound of micro pretzels.

How Much to Charge for Chocolate Covered Pretzel Rods?

Pretzel twists and chocolate-covered pretzel rods are made in the same way. As a result, the cost of producing them is likewise the same.

If you’re producing regular-sized pretzel rods dipped in chocolate, it’s best to price them per piece. Ideally, you should be able to charge between $1 and $1.50 per pretzel rod. The final cost will be determined by the quality of the components, the packaging, and the extra toppings you choose.

How Far in Advance Can You Make Chocolate Covered Pretzels?

When preparing chocolate pretzels ahead of time, the quality of the pretzels is more important than the chocolate. Pretzels are ideal when they are fresh and crispy. But, when dipped in chocolate, they might get stale.

Now, if you store them carefully in an airtight container, you may keep them fresh for up to 2-3 weeks. The sticks may stay crispy for an additional period of time. But, as a general guideline, you may prepare chocolate-covered pretzels up to 1-2 weeks ahead of time. This manner, you may enhance the crunchiness of these goodies while stockpiling.

How Long Do Pretzel Rods Dipped in Chocolate Last?

When you bite into a pretzel, you want it to snap. And if properly stored, this snap will survive for 1-2 weeks, occasionally more. The pretzels will not necessarily go bad after this time. The sticks, on the other hand, will become mushy and tasteless.

What Else Do You Dip Pretzels In?

Not only is melted chocolate ideal for dipping pretzel twists and rods. You may also dip them in honey, yogurt, caramel sauce, peanut butter, and other ingredients. The salty pretzels complement the sweetness of these things well.

Pretzels may also be eaten as part of a savory cuisine. Dip them in Greek yogurt, ranch dressing, melted cheese, spicy tzatziki sauce, or whatever else you like. Dip the pretzels in artichoke dip for a distinct taste profile if you want to try something out of the ordinary.

How Do You Decorate Chocolate Covered Pretzels and Pretzel Rods?

Although the normal chocolate pretzels are tasty on their own, you may improve their appearance and flavor by adding certain toppings. For instance, after dipping the pretzels in melted chocolate, roll them in sprinkles or hard candy. Instead, you may use roasted and chopped peanuts.

To appeal to children, top them with M&Ms or other bright candies. You may also add a ribbon on the top of the box to make it more attractive.

Finally, the salty, soft pretzels pair delectably with the sweet chocolate, creating a highly regarded dessert. These simple snacks are guaranteed to satisfy everyone.


How long do pretzel rods dipped in chocolate last?

The simplest method is to keep them at room temperature in an airtight container. Partially coated pretzel rods like the ones we produced can keep fresh for approximately 2-3 weeks if everything is fresh to begin with and the container is clean, dry, and has a tight seal.

How many pretzel rods in a pound?

They create the ideal sweet and salty treat when dipped in your choice of milk or dark chocolate and garnished with multicolored sprinkles. 1 pound bag contains 12 pretzel sticks.

How many days do chocolate covered pretzels last?

What is the shelf life of chocolate-dipped pretzels? When kept in an airtight container, the pretzels will keep fresh and crispy for up to two weeks, making them ideal for Christmas gift-giving.

How many chocolate pretzels in a pound?

A pound contains 20-24 Chocolate coated pretzels. Chocolate Covered Pretzels are an excellent present for anybody who like chocolate.

What chocolate is best for pretzel rods?

They are often available in quantities of 12 or 24, and they are a favorite party and holiday snack. For added taste, use salty pretzel sticks while creating this delicacy. Chocolate Chips or Candy Melts – You may create these with any kind of chocolate. White chocolate chips and milk chocolate chips are our favorites.

What is good to dip pretzel rods in?

Pretzels may be dipped and drizzled in a variety of melted morsels to get a variety of appearances. Dip them in semi-sweet chocolate and drizzle with melted white morsels, for example. Instead, dip them in milk chocolate and then drizzle with melted semi-sweet chocolate.

How far in advance can you dip pretzel rods?

Chocolate-covered pretzel rods may be prepared up to a week ahead of time and given or eaten. They tend to lose their freshness after that. Keep cold and dry in an airtight container.

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