Differences Between Duncan Hines and Betty Crocker: Which Is Better?

Rate this post

When you think of boxed cakes, you most likely think of Duncan Hines or Betty Crocker. These are the preferred choice for fast and simple packaged desserts. So which of the two brands is the better option?

Pinnacle Food Inc owns the Duncan Hines brand, while General Mills owns the Betty Crocker brand. Betty Crocker has a larger taste profile and product line than Duncan Hines. Betty Crocker also offers savory things like salads, but Duncan Hines only makes sweets. In terms of cost, they are comparable, with Betty Crocker being somewhat more expensive.

In this post, we will delve further into the histories of two boxed dessert titans. We will examine the large range of things they create, the prices they charge, and their popularity throughout time.

Duncan Hines Vs. Betty Crocker: Differences

Duncan Hines Vs. Betty Crocker: Differences & Which Is Better?

Duncan Hines and Betty Crocker are two companies that have perfected the production of ready-to-go box mixes to make it simpler for inexperienced chefs or busy individuals to enjoy something sweet and tasty. By simply adding a few components to a mix, the well-known brand items transformed into a fantastic dessert-making option.


Duncan Hines

Duncan Hines is named after a real traveling salesperson, Duncan Hines. He was more of a restaurant aficionado than a chef, yet he established himself as a renowned expert on great and economical food. In the 1950s, he collaborated with Roy H. Park and permitted his name to appear on a variety of culinary goods, ranging from cake mixes to ice cream cartons.

Betty Crocker

Betty Crocker, unlike Duncan Hines, is not the name of a real person. Rather, she began as a symbol for American home bakers in the early nineteenth century. In 1921, the Washburn-Crosby Company, a flour mill, launched a contest in which home chefs could solve puzzles to win prizes.

Nonetheless, many home chefs utilized this to request professional baking advice. To address their inquiries, the corporation need a figurehead who represented American women at the time. As a result, the persona of Betty Crocker was created, and she became linked with the company’s commercial pitch.



Duncan Hines offers a diverse selection of cake flavors divided into two major categories: traditional and signature.

Each cake mix comes in a 15.25 oz. bag. The back of the boxes include an instruction manual as well as other important information such as ingredients, allergies lists, and so on. They presently have a total of 20 cake mixes available.

Betty Crocker provides three different varieties of cakes. Regular, Super Moist Pleasure, and Super Moist Favorites. They carry everything from standard pound cakes to gourmet and extravagant goods like confetti and red velvet cakes. There are also lava cake and cheesecake mixtures available.

Brownie Mix

Duncan Hines once again offers two varieties of brownie mixes. Their typical brownie varieties include milk chocolate, dark chocolate, and chewy fudge. Their distinctive brownie mixes come in six different flavors.

Betty Crocker offers 10 brownie mixes and 3 different brownie bar mixes. Each brownie mix comes in a 16.5 ounce bag. They are available in a variety of tastes, including dark chocolate, milk chocolate, salted caramel, and walnut. The brownie bars come in peanut butter, cookie dough, and Reeces peanut butter tastes.


Duncan Hines cookie mixes are all labeled jumbo cookie. They include selections for sugar, double chocolate, single chocolate chunk, and festive giant cookies. The weight of the boxes varies depending on the product, ranging from 6.6 to 8.4 oz.

Betty Crocker offers a plethora of cookie mix selections. They currently offer 9 standard cookie mixes. They also offer limited edition cookie mixes and often collaborate with other big businesses. Hershey’s kisses, gingerbread, pumpkin spice, apple sugar, and more limited-edition tastes are available. Their cookie mixes come in 17.5 ounce containers.

Muffin Mix

Duncan Hines offers two muffin mix flavors: Blueberry Streusel Muffin and Triple Chocolate Chunks. The blueberry mix comes in 20 oz boxes, while the chocolate chunk mix comes in 17.5 oz boxes.

Betty Crocker now sells 14 distinct muffin mixes. They are classified as pouch muffins, box muffins, and muffin top mix. The pouch muffins come in 6.5 oz packages, whereas the box muffin mixes come in 12.5 oz packages. The top mixes are ready-made toppings for the muffins.


Duncan Hines offers two varieties of frosting: creamy and whipped. The creamy frostings are thicker and come in 15-ounce containers. Whipped frostings are lighter and fluffier, and come in 14 oz containers.

Betty Crocker’s frostings are divided into comparable categories. The thick and creamy frostings come in 15.5 oz tubs and available in a greater variety of flavors. These whipped frostings are lighter in texture and come in 12 oz containers.

Pie Fillings

Duncan Hines makes a variety of pie fillings for you to test. They are available in 21 ounce cans.

There are several flavors to pick from, including blueberry, raspberry, strawberry, caramel apple, and others.

Betty Crocker does not provide a variety of pie fillings. They do, however, provide a ready-made pie crust alternative.

Savory Options

Betty Crocker distinguishes itself from many of its peers in this regard. While sweets are their main source of business, they also sell a variety of savory foods. They offer enough items to complete a 3-course dinner, ranging from mashed potatoes and casseroles to fast and simple salads.

Duncan Hines has thus far only made desserts. There are no salads or other savory goods available.

Cake Decorations

Betty Crocker has an edge in this regard as well. Along from supplying a variety of cakes and brownies, they also produce decorative items such as writing gel, candles, sprinkles, food colors, candy decorations, and food cups.


Betty Crocker makes brittle, oat brownies, pancake mix, Bisquick mix, and fruit snacks. Duncan Hines does not have such a diverse product line. Cakes, frostings, cookies, brownies, and muffins are their only offerings.

Product Duncan Hines Betty Crocker
Brownies 2 styles – classic and signature 2 types – regular brownie mix and brownie bars
Frosting  Covers 36 cupcakes or 2 8”-9” layer cakes Covers 32 cupcakes or 1 8”-9” layer cake
Chocolate cake Slightly lighter Thicker and more moist
Strawberry cake Slightly lighter Thicker and more moist
Devil’s food cake Can be a bit denser Perfectly dense and thick
Yellow cake Perfectly moist and more aromatic Can be a bit lighter


The pricing will vary based on the goods. The majority of Duncan Hines cake mixes cost $1.24 or $0.08 per oz. Betty Crocker cake mixes come in a wider range of flavors. Depending on the kind of cake mix, they might vary from $0.07 to $0.17 per ounce.

Betty Crocker items are often more expensive than Duncan Hines ones.


Duncan Hines and Betty Crocker are both household names in the boxed dessert market. When you think of boxed cakes, you probably think of one of their numerous offerings. The majority of either brand’s items are available at all major retail outlets such as Walmart, Amazon, and Target.

Betty Crocker rose to prominence much earlier. This extended to early radio broadcasts, cookery shows, and other formats. Betty Crocker is a cultural touchstone as well as a food business.

Duncan Hines’ fame never rose to the level of cultural icon. Although Betty Crocker and her various photos became household names throughout the years, Duncan Hines never had such a well-known visage.


Betty Crocker and Duncan Hines goods have very identical shelf lives. Each of their boxes has a best-by date. This is the manufacturer’s best guess as to how long the product will be of the greatest quality. But, if the package is still intact, you may eat the goods beyond the expiration date.

Every Duncan Hines product has the company’s distinctive emblem on the front. The logo is a stylised rendition of the company’s name.

Betty Crocker’s logo is a stylised rendition of the company name on a red spoon. Every product in the firm comes with a red spoon, which is an iconic component of the brand. As a result, the corporation chose to include the spoon into its emblem.

Duncan Hines Vs. Betty Crocker: Which Is Better?

It is difficult to distinguish between the two in terms of flavor. It everything boils down to personal taste. You may prefer one company’s product over another’s, and vice versa for a distinct taste.

Duncan Hines is well known for their boxed cake mixes, although they offer a wide range of items. Duncan Hines provides a dessert for every occasion, from brownie mixes to pie filling.

Betty Crocker, on the other hand, provides a lot more alternatives in terms of variety. Betty Crocker offers a considerably larger inventory of cakes, cookies, frostings, and brownies. They also include savory alternatives such as fast salads, mashed potatoes, casseroles, and so on.

They also offer more limited-edition or special-occasion items than Duncan Hines.

Betty Crocker holds the advantage in terms of popularity. This is due to the extensive prominence this sign has gotten since its introduction. Betty Crocker’s empire included cookery shows, radio shows, cartoons, and novels. All of this meant that Betty Crocker’s image became considerably more well-known across the United States and abroad.

To summarize, there is a reason why these two brands have dominated the boxed dessert market. Hence, whatever brand you select, you will have a great time.


Is Betty Crocker or Duncan Hines better?

The Duncan Hines cake was richer and more buttery. Although having nice textures and baking uniformly, the others were a little less tasty. Call me Goldilocks, but the Pillsbury cake was almost too sweet, whereas the Betty Crocker cake was just right. The Duncan Hines cake was the ideal middle.

Which box cake mix brand is best?

The Caker ranks the 16 best packaged cake mixes. Instagram.
King Arthur Flour & Sugar Co. The King Arthur Baking Company…
The Epicurean Beauty. Sweet Laurel. Amazon. Sweet, sweet Laurel. Betty Crocker. Pillsbury. Betty Crocker’s recipe.
Hines, Duncan. Pamela’s. Duncan Hines. Amazon… More products… •Mar 13, 2023

Is Duncan Hines or Betty Crocker yellow cake mix better?

Duncan Hines’ consistency, sweetness, and taste were her favorites. As compared to Betty Crocker or Pillsbury, the Duncan Hines had a richer, more buttery flavor and exactly the appropriate amount of sweetness, according to the reviewer.

Is Duncan Hines and Betty Crocker the same?

Pinnacle Food Corp. owns the Duncan Hines brand. General Mills owns Betty Crocker. Both brands are now connected with cake mixes and other items designed to make the lives of busy homemakers simpler.

Which company makes the best cake?

Top 20 Indian Cake Brands
The Defensive Bakery.
Bakery in Germany.
Glen’s Baking Shop.
Jar of Kookies.
Cake Stop by Marwan.
Amore mio.
More to come…

Do professional bakers use box cake mix?

Originally Asked: Do expert bakers endorse box cake mixes? No, not on a professional level. Box mixes for cake, muffins, and brownies tend to taste like “box mixes.” They do include certain questionable compounds, particularly those often seen on supermarket shelves.

How do you make box cake mix taste better?

Add 12 to 1 teaspoon vanilla essence to boost the taste. Are you making a spice cake? Mix with some rum, almond, or orange essence. Add a teaspoon or two of fresh lemon or lime zest or juice to white or yellow cake batter.

What is the best box cake mix America’s Test Kitchen?

Ghirardelli Chocolate Dark Chocolate Premium Cake Mix and King Arthur Deliciously Easy Chocolate Cake Mix are two of our favorite boxed chocolate cake mixes. Two cake mixes outperformed the others.

What is the best cake mix America’s Test Kitchen?

Pillsbury Moist Superior Yellow Cake Mix, according to our Test Kitchen.

Does Betty Crocker cake mix taste better with milk or water?

When your box mix specifies for liquid, add MILK, not water. The milk gives your combination solidity, fat, and, most importantly, taste.

Leave a Reply

Your email address will not be published. Required fields are marked *